The European Parliament's Partnership Team is glad to invite all the partners to a half-day workshop on role of storytelling in communication and advocacy, with invited experts from the European Food Information Council (EUFIC) and The Good Lobby. Dedicated to the network of civil society partners of the together.eu community, the workshop will take place in the Zweig Visitors Centre of the European Parliament (Brussels) on 6 February, from 9:30 until 12:30 and will be followed by a networking lunch.
The workshop will introduce storytelling and its key components, provide examples of both effective and ineffective storytelling practices, and help participants put into practice the learnings through a short exercise related to the 2024 EU Elections. The aim is to show how storytelling can be a powerful tool to communicate complex data and messages—whether political or scientific—in a way that engages diverse audiences and leads to successful campaigns.
Please note that in order to access the premises of the event, accreditation will be requested.